A few months ago I wrote an article about the food truck phenomenon in Arizona. This past Saturday another article I wrote regarding food trucks was published in the SanTan Sun News. It sounds like a rather interesting event to attend.
First food truck competition comes to Chandler
Published Feb. 15, 2014 in SanTan Sun News
More than 50 gourmet food trucks will travel to Tumbleweed Park to win over the attendees’ votes and take home the title of the Best Food Truck of Arizona next weekend.
“The Best Food Truck of Arizona” is a first-time event for Chandler and Arizona, says Brian Denham, co-owner of Novoa Denham Events. An ex-teacher and administrator, he and retired MLB pitcher Rafael Novoa came up with the idea in July.The food trucks will be pushing their best product out the window during the two-day event from 11 a.m. to 6 p.m. Saturday, Feb. 22 and Sunday, Feb. 23. Denham explains that this competition is different from others because rather than the food trucks focusing on one dish, they are offering their entire body of work for customers to taste.
“I don’t think you can name a food and say that won’t be represented,” Denham says of the items attendees can purchase during the competition. “The food is definitely a higher level cuisine than most would expect.”
Denham says although the majority of the food trucks are from Arizona, they have a few traveling from San Diego and Las Vegas.
Once attendees purchase a general admission ticket for $12, they will receive a three tab wrist band for voting purposes. Denham says individuals have the opportunity to vote on the quality and presentation of the food and truck, and the overall interaction and engagement they have with those on the truck.
Denham says it will be interesting to see how it plays out. Will the truck with the longest line win, or the truck that has that constant line? The competition will include an update every two-hours on a scoreboard on the main stage as the ballots are counted from each truck.“We are going to update the top 10 trucks and the current standing of how they are doing,” Denham says. “It should be fun.”
At the end of the weekend, the truck with the most votes will be recognized as the Best Food Truck of Arizona and receive a banner.
“That’s the biggest deal for them, the marketing value that brings to the truck,” he says.
The event will also include local live music from the 1970’s through the 1990’sIn addition to the food, there will also be local live music from the 70’s, 80’s and 90’s on Saturday and Sunday.
In addition to general admission tickets, attendees can also purchase $100 VIP Packages. The ticket offers entrance into the tent featuring leather couches, umbrellas, top-of-the-line outdoor patio furniture, a white picket fence and private bathrooms.
“The tent comes with all you can eat food and five drinks of your choice,” Denham explains, as well as VIP parking.
The general admission ticket includes a free kid zone with inflatables, competitive games and a rock wall, as well as free parking and entertainment.
Patrons can purchase tickets using their mobile devices through PayPal, says David Carter, director, SMB Marketing.
“I’d encourage everyone to download the PayPal app ahead of time and set up your PayPal account, then look for the PayPal acceptance logo throughout the event,” he explains.
Denham is expecting 15,000 to 20,000 people to attend the weekend event.
“We’re thrilled to be part of the inaugural Best Food Truck of Arizona competition,” Carter says. “It honors the accomplishments of some amazing small business owners and rewards creativity and innovation surrounding food, which we love because it brings people together.”
For more information, visit http://www.bestfoodtruckofarizona.com.