CROW set to launch first ever cookbook
Published in Sanibel-Captiva Islander July 29, 2015 issue
A unique fundraising effort that includes the public’s participation of an original idea created by one of CROW’s volunteers is in full swing.
Cecilia Tweedy, head of the CROW cookbook committee and longtime volunteer, said the idea of creating a cookbook surfaced in February after brainstorming fundraising ideas. She said on a whim she created a proposal and shared it with the executive director of CROW, who told her to run with the cookbook idea.
The adventures of figuring out how to put a cookbook together began as she visited stores seeking information and ideas about what paper to use for the cookbook, as well as which printers to use.
“They were explaining things in a different language,” she said laughing. “I don’t understand bond and thickness, all of which I had samples of.”
With not fully grasping all the information that was shared, Tweedy decided to contact The Sanibel School and ask if she could meet with someone from the art department. The phone call put her in touch with Tylor Stewart and 10 fifth grade students.
Tweedy said Stewart and her students were writing an organic cookbook at the time because they have an organic garden at the school.
“I met with the children at the school and was honestly overwhelmed,” she said.
After arriving at the school, Tweedy was greeted by 10 kids with folders who introduced themselves through a handshake. She said after she explained her problem the kids opened their folders and one at a time asked three questions, some of which included what is your marketing plan and what size cookbook do you want to use.
“Throughout the whole process these 10 children, who have submitted 10 recipes, have been totally supportive of this book and of CROW,” Tweedy said. “They helped me choose the bond and the size of the cookbook. Incredible. Incredible.”
Since the children became supportive of CROW she asked how many had visited the facility, which resulted in about half of them raising their hand. On Feb. 19, the 10 children were led on a tour of the entire facility, which resulted in them becoming bigger ambassadors and supporters of CROW.
“Their power, plus the proposal got me going . . . got me on track and I knew where I had to go,” Tweedy said.
From there, she formed a committee of folks who volunteer at CROW who met on a weekly basis. On April 24, the committee felt they had a great handle on how the cookbook will look and what it will contain.
The philosophy of the cookbook is “healthy recipes written with clarity.”
“From the design of the cover to the separation of categories, to the dedication is just spectacular. It’s going to be a legacy for CROW, honestly,” Tweedy said. “It’s going to be really wonderful. We chose great colors and I think everybody is going to be really thrilled with it.”
The cookbook, which bares the name “Recipes to CROW About featuring Taste of the Island Restaurants,” will contain 250 recipes from such groups as the 27 restaurants who participate in Taste of the Islands, CROW volunteers and the general public.
The community can submit recipes by emailing them to email@example.com. Tweedy said those interested should include the name of the recipe, ingredients and their name in the email. The committee is taste testing the recipes before they are formatted for the cookbook.
Those who wish to contribute are asked to send the recipes as soon as possible, so they can be formatted for the cookbook.
“I got 27 recipes from Facebook,” Tweedy said Thursday morning. “Most of which are from island people and volunteers.”
The cookbook is split into five categories – appetizers, main dishes, vegetarian dishes, soup and salad and dessert. Throughout the cookbook five inserts will be included providing helpful hints for cooking.
Tweedy said she hopes to launch the cookbook at Taste of the Islands.
“The profits will go towards CROW,” she said, adding “Not only are we going to produce a cookbook for $20, but it’s an eBook as well. You can take your cookbook anywhere you want.”
“Recipes to CROW About,” will also be available on Amazon.
“It will be a healthy contribution for CROW in terms of profit because we all have done the work,” Tweedy said.